2014

Sponsors

TolpagorniLogoHiresVitRam                                        Tuotejohtaminen

Program

Time Program
8:30 – 9:00 Arrival & Registration
9:00 – 9:45 Kick off & participant intros
9:45 – 10:30 Keynote: Lean Product Management by Timo HerttuaBefore joining Rovio cloud services in 2012, Timo Herttua co-founded a B2B CRM startup called Dealmachine, which later became Linko.io. His background is an amalgam of technology, entrepreneurship, sales and marketing, lean startup – and more recently – growth hacking and lean product management. Timo will talk about his past experience as an entrepreneur, passion for Lean and how his history has helped him in his current role at Rovio.
10:30 – 11:00 Session voting
11:00 – 11:45 Session slot 1
11:45 – 12:45 Lunch
12:45 – 13:30 Keynote: Developing Your Product Management Career by Natalie Yan-ChatonskyNatalie is a Partner at Brainmates, an Australian product management consulting and training company. She has consulted to clients in a broad range of industries including media, medical devices, financial services and government.
13:30 – 14:15 Session slot 2
14:15 – 15:00 Session slot 3
15:00 – 15:15 Afternoon break and snacks
15:15 – 16:15 Catch up results of all sessions
16:15 – 16:30 Wrap up event
16:30 – 17:00 Tidy up rooms and stage
17:00 – 18:00 Travel to downtown Helsinki, Hietaniemenkatu 2
18:00 – Sunday After-event chillin’ at Navy Jerry’s, which opens at 18.00. There is a reservation with ProductCamp Helsinki name.

Session proposals

Session leader

Sonja Ängeslevä

Website

www.scoreloop.com

Format

Presentation + group discussion

Description

Mobile game Product Managers often find themselves balancing in between technical nice-to-have features vs. inspiring features, design-driven vs. metrics driven development and unknown mass users vs. known users. This presentation focuses on 10 mistakes in product management from the viewpoint of game or game-service software development.

Presenter Bio

Sonja has been working in the ICT & game industry for more than 10 years. Currently she works with Scoreloop AG as Senior Product Manager in turning all mobile gaming into social experiences. Sonja is also involved in mobile game development in three Helsinki-based game studios.

Session leader

Harri Pendolin

Format

Presentation + group discussion

Description

Data Beats Opinion – Find the Right KPIs

Managing a product/service is not only about following the sales figures, especially what comes to new products. It all starts with exploration of a new idea: How many people find the value proposal interesting, how sticky it is, are they willing to pay for it and how much and would they refer it for their friends and colleagues. When product-market fit is found and it is time to launch and scale it, KPIs depend on the strategy: are we after market share or “skimming”. And again in the mature phase, is our competitiveness in customer satisfaction or operational excellence and so on. But finding the right KPIs and especially being able to measure them is not always that easy. Join us to talk about best practices in leading products with data, not with opinions.

Presenter Bio

Harri is a seasoned product guy with 15+ year experience in product management and development. The last four years Harri has worked as a consultant and coach for product managers and marketers for Prodman, the company he established 2009 to help Finns excel in product management. “Data trumps opinions” is one of his favourite advices to product people.

Session leader

Bo Tiderman

Format

Presentation + group discussion + tools

Description

”How do you ensure the best market introduction for your products?!”

Key to success is a good product market introduction. How do you ensure the best product launch? What should you prioritize and how do you plan for making it happen?

What do you/can you tell the market? When can you tell them? How do you tell them? When do you release and when do you launch?

This session will give a brief intro to product marketing, how to create market insight and how to plan for successful product marketing introduction. A few tools will be presented and you will be participating in discussions.

Presenter Bio

Bo Tiderman is an experienced product strategist with 15+ years in product management and marketing. He has been working at big telecom companies as well as smaller high tech companies with B2B. With hardware products as well as software. Sales and marketing all over the world via direct and indirect channels. Main expertise is in the area of Product strategies and product marketing.

Session leader

Antti Suvanto

Format

Presentation + group discussion

Description

How to Measure Performance of Product Managers

Product managers are important contributors to successful business of  product and/or service  companies, but what are the key KPIs to measure the success of a product manager? Probably the easiest (most used)  way is to measure financial targets. How does his product(s) perform i.e. revenue and profit in a given timeframe. Sometimes clear deliverables are defined, having qualitative or quantitative measure points (e.g. market study completion, # of customer trials etc.). Also targets connected to milestone/release schedules are common. Are there other ways to measure Product Managers? Which KPIs fit to which lifecycle phase of the product? Which KPIs can be applied for more strategic targets?

Presenter Bio

Antti is a seasoned product management expert having experience of all phases of product life cycles with many different products.  Antti has also worked in business development, sales and  delivery, helping him to understand external expectations for product management. Currently Antti work as a PM professional and coach in Prodman Oy helping companies to develop PM as a competitive advantage.

Session leader

Sari Saranka

Website

www.vauhditin.fi

Format

Presentation + group discussion

Description

How to support innovativeness in product management

This session invites you to share experiences and opinions on how innovativeness can be supported in product management related tasks. When answering to this question and discussing the topic you are requested to take a broad perspective to product management work.

  • What are the best sources of new innovative ideas?
  • Who or what encourages and supports you in innovating improvements to the product that you are managing?
  • If and when you come up with an innovative idea, what kind of support would you need to materialize it?

Please share your positive experiences on how to support innovativeness and your opinions on how this atmosphere can be created and maintained. Analyzed learnings on what should be avoided are naturally valued as well.

Presenter Bio

Sari Saranka has over 15 years of professional work experience concentrating on solution marketing and product management in the highly competed telecommunications sector. She has specialized in solution, product and technology launches including sales capability creation and internal and external communication. Currently Sari offers marketing services for technology companies under Vauhditin concept.

Session leader

Matti Airas

Website

www.etuma.com

Format

Presentation + group discussion

Description

Pricing digital services

Basically there are two pricing strategies: ”cost plus” and ”market-based.

Digital service companies have mostly fixed costs and often there is no established market on which the pricing can be based on. New ways to do business like Freemium add its own ingredients to already difficult challenge. Therefore, often cost plus is not an option. The variable cost/cost of goods sold should be taken into account when thinking about releasing a freemium service: the cost of incremental freemium customer must be zero (or very close to zero) otherwise success will kill your business. Usually cost plus is not an option or even a good choice. Naturally, you need to ensure that you make a profit so fixed costs need to be taken into account in pricing also.

Easiest case is a situation in which there is a (relatively) clear market price like Smartphone and Tablet apps. The most difficult cases are b-to-b cloud services in new business or even existing business domains, because it is very difficult to find out competitors pricing and pricing structures (project fee, license, maintenance fee, customization fee, consulting fee and subscription fee make) are complicated. There are places to find these out but doing a pure apples to apples calculation is impossible. Other cases fall between these two.

Presenter Bio

Matti Airas has over 20 years of experience in ICT-industry both on hardware and software side. Most of his career has been spent on business development, sales and general management but he has also headed large R&D programs. Matti worked 14 years in Nokia, out of which 10 in the USA. Since 2008, Matti has been an entrepreneur and has been involved with multiple startups. Currently Matti works as the CEO of Etuma Ltd.

Session Leader

Natalie Yan-Chatonsky

Website

www.brainmates.co.au

Format

Group discussion

Description

The Trials & Tribulations of Product Roadmaps

Product Roadmaps should be the Product Manager’s guide when making decisions about what products, features or enhancements should be developed.

During this session, we will discuss what a Product Roadmap is, the importance of roadmaps for product teams, what the stages are for building a Product Roadmap and where Product Management may potentially face challenges when building and communicating aspects the Product Roadmap.

Presenter Bio

Natalie is a Partner at Brainmates, an Australian product management consulting and training company. She has consulted to clients in a broad range of industries including media, medical devices, financial services and government.

Session Leader

Lasse Lumiaho

Website

www.etuma.com

Format

Group discussion

Description

Voice of Customer – how to gather customer feedback systemically

Customers and users often have an opinion about a product that they use. Those opinions can be used for many purposes. For example, to discover what customers like and hate, inspire new products and features, or check if your new design pleases your customers eye. There are many more use cases for collecting customer feedback than can be listed here.

The goal of the session is to go through different ways to of gathering feedback and how to systematically gather feedback for all touch points in a customer journey and before releasing a new product. Also discussion can include common metrics for customer feedback.

Session Leader

Kalle Tiihonen

Website

www.ibm.com

Format

Presentation + group discussion

Description

Working as an intrapreneur at a large corporation

Intrapreneuship refers to employee initiatives in organizations to undertake something new, without being asked to do so. Hence the intrapreneur focuses on innovation and creativity, and transforms an idea into a profitable venture, whileoperating within the organizational environment. Thus, intrapreneurs are inside entrepreneurs who follow the goal of the organization. Intrapreneurship is an example of motivation through job design, either formally or informally. Wikipedia: Intrapreneurship

I share my personal experience about working as an intrapreneur at IBM. In addition, I would like to raise a group discussion about intrapreneurship.

Presenter Bio

Kalle is a multidisciplinary person with an entrepreneurial attitude, and disruptive innovations are close to his heart. Kalle has completed two successful exits; the first was a web service for selling digital goods, and the second was a digital marketing tool for mobile phone and social media marketing. Kalle has graduated from Aalto University and currently works at IBM as an intrapreneur.

Presentations

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