2015

 

ProductCamp Helsinki 2015

Sponsors

SafeNet-Sentinel-SMS-logo Prodman_logo_pm_fi-300x89

Keynote Speaker

Elias PietiläView Elias Pietilä's profile on LinkedIn

Topic: Winning in mobile.

The co-founder of Wolt and Qvik as well as the winner of Apple Design Award 2009 will be giving the keynote at ProductCamp Helsinki 2015.

Sessions

Session leader

Sonja Ängeslevä

Website

www.scoreloop.com

Format

Presentation + group discussion

Description

Mobile game Product Managers often find themselves balancing in between technical nice-to-have features vs. inspiring features, design-driven vs. metrics driven development and unknown mass users vs. known users. This presentation focuses on 10 mistakes in product management from the viewpoint of game or game-service software development.

Presenter Bio

Sonja Ängeslevä is Vice President of Products at Other Group, where she is responsible for developing and managing the innovative product portfolio. She is also active in the gaming industry as a board member of Neogames and Smartfeet and a share holder of SmallGiant Games and Mobilive.

Session leader

Krista Kauppinen

Website

www.beddit.com

Format

Presentation + group discussion

Description

Changing company culture to user-centered

Full description coming later

Presenter Bio

Krista Kauppinen

Session leader

Harri Pendolin

Website

www.prodman.fi

Format

Presentation + group discussion

Description

Design thinking – what is it and how shall drive it?

Design thinking is a formal method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result. It has been one of the hot topics the last couple of years, at least in the US and especially among service companies.
What is the role of design thinking in product companies? Is it an alternative to current development processes or shall it even be companywide initiative? If the goal is to solve customer problems, what is the relationship between Desing Thinking and Product Management.

Welcome to learn what design thinking is and to discuss who shall drive the initiatives!

Presenter Bio

Harri is a seasoned product guy with 15+ year experience in product management and development. The last four years Harri has worked as a consultant and coach for product managers and marketers for Prodman, the company he established 2009 to help Finns excel in product management. “Data trumps opinions” is one of his favourite advices to product people.

Session leader

Nina Lallukka

Website

www.mynewsdesk.com/uk

Format

Presentation + group discussion. I would love to hear what kind of challenges and best practices you have when it comes to marketing communications.

Description

How to build a successful media around your product?
Recent changes in digital environment have made effective and successful marketing communications more complex and in some cases even impossible. Today we face the fact that any kind of organic visibility needs either a viral phenomenon or a huge piece out of our budget. How product managers can focus on doing the right things when it comes to visibility? How to reach out to our audiences in an effective way? Is it even possible considering the shattered digital environment?

I will guide you through the landscape of digital marketing communications today. We will look closely into the dynamics of owned, earned and paid media and what kind of shifts are forcing us to re-evaluate processes in marketing communications.

After the presentation you will know:

What are the trends and major shifts in marketing communications abroad and in Finland?
Why should everyone have their own media? What is it exactly?
What to consider when building one?

Presenter Bio

Nina has been working with SaaS, media intelligence and PR industry for a decade. She surely is an expert on media visibility of companies in several business areas, well-performed SaaS sales professional and a PM who knows how to keep up with the pace in digital era. Currently Nina works as a Product Manager of Mynewsdesk Finland partnered with PR Agency Deski in Helsinki. Her main responsibility is to digitalize PR in Finland and help companies to attain more visibility with less resource. Mynewsdesk is a world-leading digital PR & marketing platform provider, a true rock star in its industry.

Session leader

Ville Saarinen

Website

www.flowdock.com

Format

Presentation + group discussion

Description

Integrations – A crucial part of any SaaS service (technical and marketing point of view)

Your product isn’t used in a vacuum. The old idea of using a monolithic tool for everything has given way to one where a whole set of different tools and services are used, each for a specific, narrow task. Even though what these services do can differ greatly, from a user’s point of view, they are tightly interrelated. There’s a rising need to share data between the services. Luckily, with the growing trend of the adoption of cloud services, these tools can now talk to each other. An API is starting to become one of the most important features of a product – not just from a product development point of view, but from a marketing point of view as well.

Let’s discuss the importance of an API, extendability and integrations. I will give examples from Flowdock, where our API has been used by users and other SaaS services alike to extend and improve our product. We’ll also discuss co-marketing benefits.

Presenter Bio

Ville is currently working on marketing and development at Flowdock. Ville’s background includes software development, design and marketing, both at product companies and as a consultant.

Session leader

Lasse Lumiaho

Website

www.etuma.com

Format

Presentation + group discussion

Description

Principles of Dashboard Design

Full description coming later

Presenter Bio

Lasse works as a Product Manager at Etuma, a company building tools to analyse customer feedback. Etuma’s dashboard has been Lasse’s main concern for the past three years and this session will feature learnings from that time period.

Session leader

Oleg Podsechin

Website

www.starthq.com

Format

Presentation + group discussion

Description

Product management lessons learned from working in distributed teams.

Product management sits at the interface of customers, end-users,
design, development, operations and strategy so good communication
skills are a must for any PM. Often PMs rely on informal methods of
communication, but what if that wasn’t an option.

Distributed software development teams like GitHub, WordPress and
others face the same challenge of coordinating tasks, prioritizing and
collaborating without face to face contact. Can product management
learn something from them to make our lives easier and work more
efficient?

This one hour interactive session will discuss this topic and present
some tools approaches that have proven successful to date. We will
cover four subject areas (tentatively: team structure, methodologies,
tools and processes) using a format of 5+5+5 minutes. This will
involve a 5 minute presentation, followed by 5 minutes of discussion
in small groups and then a combined, moderated discussion with key
takeaways.

Presenter Bio

Oleg is the founder of StartHQ, the cloud app control centre. He is also working as a partner at Helsinki Ventures, a writer at the DailyJS blog and the founder of HelsinkiJS and MoscowJS meetups.

Session leader

Tatu Lund

Format

Presentation + group discussion

Description

Product managers career path – how product managers grow, what personality characteristics they have, and how to apply that to recruiting?

Product managers path – and how to hire product managers?

There are couple of ways how product managers grow in companies. The growth process is tightly linked to product manager’s personality traits. When we study this we become more aware what are the essential skills of the product manager and we can use that in hiring for better product manager’s.

Presenter Bio

Experienced Product leader in Start-ups and Corporates. Tatu is an active influencer, speaker and writer, focusing on managing great products and new trends.

Session leader

Maria Kulse

Website

www.futurice.com

Format

Presentation + group discussion

Description

Prototyping and Design on Mobile Platforms.

Full description coming later

Presenter Bio

Maria is a Senior Service Designer at Futurice. She has worked on mobile and web projects with multiple Finnish companies such as Finavia and Helen. Maria was also the Head of Digital for Slush 2013.

Session leader

Antti Suvanto

Website

www.productmanagement.fi

Format

Presentation + group discussion

Description

What can Product Manager learn from Win-loss analysis?

Why would one do a Win-loss analysis? Isn’t the reason for lost bid always; missing important feature and/or our too high price?
What can we learn from Win-loss analyses?
What has product manager to do with Win-loss analysis, isn’t it something Sales Department should do?
Let’s discuss and share experiences!

Presenter Bio

Antti is an experienced Product Management specialist having 15+ experience of managing products and leading PM organizations. Currently working as Product Management Consultant at Prodman.

Presentation materials

Keynote: Winning in Mobile – Elias Pietilä

Sessions:
10 mistakes in Product Management
Design Thinking
How to build a succesful media around your product
Integrations a crucial part of any SaaS business
Principles of Dashboard Design
Prototyping in Mobile
What can Product Manager learn about Win-loss analysis
Product managers personality types

Program

Time Program
9:30 – 10:00 Arrival & Registration
10:00 – 10:30 Kick off & introductions
10:30 – 11:00 Keynote by Elias Pietilä: ”Winning in mobile”
11:00 – 11:15 Break
11:15 – 11:30 Session voting
11:30 – 12:30 Session slot 1
12:30 – 13:15 Lunch
13:15 – 14:15 Session slot 2
14:15 – 14:30 Break
14:30 – 15:30 Session slot 3
15:30 – 16:00 Catch up results of all sessions & Wrap up event
18:00 – late After event beers at Navy Jerry’s. Address: Hietaniemenkatu 2, Helsinki.

Location

The event was held at Aalto University Design Factory.
Betonimiehenkuja 5C
02150, Espoo
FINLAND

Pictures

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