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2016 Event Summary
On Saturday 9th of April 2016, the active ProductCamp folks met in Vallila at the newly built OP premises. The program included two keynote speeches and nine different sessions (see below for slides). Despite a relatively early start time on Saturday morning 84 participants attended the event. As usual participants were asking questions and commenting on the presentations and the discussion continued long stretching many session to the very end and sometimes beyond the ending time.
This was the third ProductCamp Helsinki. As mentioned above, the number of participants was 84, which means we have roughly doubled our participant count from 2014, the first ever ProductCamp Helsinki. Based on the participants feedback, this year’s event was the best one so far. Positive feedback highlighted the venue, interesting content, timely schedule and interactivity. New improvement ideas in questionnaire replys were smaller workgroups/roundtable formats, less photo shooting (we had three photographers!), sharing the program on web site (timely and clearly) and ticket availabilty. We have been measuring participant satisfaction with Net Promoter Score (NPS). This year the NPS the score was 58, which is a huge improve over last year, when the score was 28.
The organizers want to thank the keynote speakers, session leads, all volunteers, our great host OP, and the participants for making such a great event. We hope to see all of you next year!
Keynote: Non-tech MVP’s
‘Coding is great’. ’Coding is the future’. ’Everyone should learn how to write code’. True, but what to do until we can all code? It is easy for people with great ideas to hold themselves back because of a perceived lack of tech chops.
The keynote will cover how ‘average’ people with great ideas can get started building their vision immediately; the tools non-tech founders have at their disposal, and how to know when to switch from a non-tech to a technology approach. Fernando will also share his experiences on how to preserve your sanity along the journey.
Fernando is currently working as Growth Partner at Reaktor Ventures. Fernando is a worldly entrepreneur with an eye on promising new companies. Heavy emphasis on innovation management, communications and web-enabled business models throughout professional career. Experienced in design of services and digital services as a way of solving real user needs. Passionate about travel and understanding the relationship between the online and offline aspects of traveler / user experience.
Keynote: Running lean in a corporation – Lean and agile methodologies in startups and corporations
The Lean Startup Methodology fits both startups and corporations. The rationale to use it is same, but the different environment leads to a different approach. In this session I will look how the methodology fits a corporation, and what you need to know when running it throughout the lifecycle of you product.
Toni is a seasoned expert in Digital Marketing, UX and in Digital Strategy. Currently working as The head of Digital at Sanoma Lifestyle.
Kimmo is head of design at Hubchat, where he works with a small team of designers on building a community platform. Before joining Hubchat, he has worked in design-centered roles for close to 20 years. He believes that great products are the result of practical design thinking done as a group effort.
Session topic: Learnings about Adopting Lean UX in a startup.
Chief Product Officer at Yogaia
Kaisa has 10+ years in international gaming business – online and mobile. She is now applying that knowledge in online yoga/fitness industry to grow Yogaia from a startup to a successful international business.
Session topic: Customer-focus and involving customers in the product development.
Co-Founder, Organization Coach at Flowa
Antti is an experienced organization coach, workshop facilitator and an entrepreneur at Flowa. He has helped many software product companies achieve their goals both in coaching and management roles. Antti is passionate about self-organization and new ways to organize creative work. He is also an experienced Management 3.0 facilitator.
Session topic: How to align Marketing and Development for fun and profit.
Head of Digital Platforms at ALSO
Tuukka is a technologist and problem solver with years of experience designing, implementing, managing and selling IT solutions and services. He is currently managing the people, processes and digital platforms that connect vendors with buyers in ALSO’s European B2B marketplace.
Session topic: How to use stakeholder voting for managing a roadmap.
Director, Digital Analytics at Omnicom Media Group Finland
Petri has +15 years’ experience in digital marketing. The last 10 years he has been obsessed by analytics and he is one of the thought leaders in Finland. Currently Petri is developing peoples’ competences, processes, products and tools in order to improve customers’ business.
Session topic: Analytics is the bookkeeping of marketing
SVP Products at Kiosked
Session topic: Kiosked Innovation Lab
Kiosked Innovation Lab is a market and sales driven team for discovering new business through rapid Build-Measure-Learn cycles that is separate from roadmap development sprints and environment. Born out of the need to explore, the Lab gives publishers and advertisers access to Kiosked engineering and design experience for imagination, insight and scalability to transform our customers digital advertising.
CEO of Usetrace
Eero is an experienced programmer and an innovator, enjoying pushing the boundaries and coming up with new ways to solve problems.
Session topic: Spin up your lean circle with (test) automation
Senior Product Manager, Unity Ads at Unity Technologies.
Unity’s global reach is over 1B gamers. Kaisa has 10+ years of international leadership experience in mobile advertising, advanced customer analytics and big data with deep understanding of mobile gaming, mobile apps, telecom, retail, media and finance businesses.
Session topic: Product management in continuous agile
“If you think of software as having a lifecycle and not a plan, you will have projects that are more efficient at each stage of life.”
In continuous agile you are able to, either make releases several times a day or assemble releases whenever you want with a take what is ready approach. Learnings from Unity Ads – one of the fastest growing mobile video ad networks.
Development Manager, New Business Development at OP Financial Group
Tuomas Jomppanen is an award-winning designer and lean startup practitioner. Since the age of Commodore 64, his passion to perfecting products through consumer feedback has been way to get things done. For the past few years, Tuomas has working on a mobile Wallet called Pivo. Pivo’s several awards (e.g. Best Digital Design or Best Mobile Service) proves that agile, scrum and lean methodologies work, even when applied within a corporation.
Session topic: Hypothesis driven development
|9:30 – 10:00||Arrival & Registration|
|10:00 – 10:30||Kick off & introductions|
|10:30 – 11:00||Keynote I|
|11:00 – 11:15||Break|
|11:15 – 12:00||Session slot 1|
|12:00 – 13:00||Lunch|
|13:00 – 13:30||Keynote II|
|13:30 – 13:45||Break|
|13:45 – 14:30||Session slot 2|
|14:30 – 14:45||Break|
|14:45 – 15:30||Session slot 3|
|15:30 – 16:00||Catch up with results of all sessions|
|18:00 – late||After event beers at Navy Jerry’s. Address: Hietaniemenkatu 2, Helsinki.|