ProductCamp Helsinki 2017 organised on April 1st

ProductCampHelsinki 2017 will be hosted by Kesko!

Location: Mannerheimintie 117, 00280 Helsinki

IMPORTANT NOTE: We have a strict no-show policy!

Since this is a free event with limited capacity, no show’s eat into other motivated people’s possibility for attending the event. Thus, in order to keep the event free and enable the maximum amount of people to attend the event, we will be charging a 50€ no-show fee (incl. 24% VAT) for each attendee who does not show up and has not cancelled their ticket 48 hours prior to the event via Eventbrite. Product Camp is a non-profit event, produced by volunteers – any fees collected will be used for covering the costs of organizing the event such as attendee kits and other event materials and promotion.



Kristo Ovaska

Founder, CEO at

How to Build a Culture to Maximize Product Development Speed

Session leaders

Pasi Lehtimäki

Director, Product Management at Utopia Analytics Oy

Bio: Pasi has over 10 years of experience in different roles of software development. He has a strong background in SW development, solution architecture design, and business responsibility but has recently focused in product management and leadership. Pasi has an academic background, holding a PhD from the Aalto University studying analytics, data mining and machine learning. 

Session topic: Artificial Intelligence as an enabler for new business

Pekka Salokannel

Chief Design Officer at 3DBear

Session topic: Digitalization of products (Prototyping, MVP’s with 3D printing)

Kaisa Soininen

Chief Product Officer at Yogaia

Bio: I want to learn something new every day and a startup is the best place to accelerate learning. I have  almost 20 years experience from digital services & products, half of which from international gaming business. Now I am applying that knowledge in online yoga/fitness industry to grow Yogaia from a startup to successful international business – and learning all the time!

Session topic: Looking for a business model – succeed by making mistakes

Leo Heng

Lead Designer at Reaktor Innovations

Bio: Leo Heng works as a Lead Designer at Reaktor. Lately he’s been involved with future concepts on renewable energy, traffic and infrastructure. Most of the time the critical part of his work is to concretize the multi-disciplinary team’s creative ideas to a form that is easy to communicate and for the stakeholders to understand. No concept will fly without a shared vision and a sense of ownership.

Session topic: Creating ownership in development teams

Manuel Gonzales

Product Owner Momondo

Bio:I work as a mobiles Apps Product Owner at Momondo in Copenhagen. I have over 10 years experience in software and mobile application development in the gaming, native apps, education and travel industries.
Currently I am in the pursuit of product magic by staying curious.
I think product development demands meticulous research, focus, and above all else the flexibility of experimentation to result in air-tight ideas that will become viable realities.

Session topic: How can Products/Brands evolve and integrate as fast as technology does, And is it worth to be early adopters? Agile Design/development/marketing; Is it possible?


Lauri Wahlroos

Product Manager Alma Talent

Bio: Lauri has several years of experience in the field of product development and service management. Currently he focuses on B2B service management and drives service development with a cross-border development team. In addition to his current position, Lauri has a strong background in digital marketing and project management.

Session topic: International Product Development and localization.
Understanding the unities and differences between two markets is the key to a successful international product development. In this session I will share personal experiences and learnings from an international product development and localization from a digital marketplace perspective.

Arttu Niskasaari

Lead Designer, CGI Service Design Studio

Bio: Arttu is a UX guy to the bone. With a decade of hands-on experience from UX research, design and process development, he now helps companies transform their business with holistic, user centred principles. Drawing from cognitive psychology, service design and digitalisation opportunities Arttu is able to tailor bespoke approaches to suit companies from 5 to 5000 employees

Session topic: How to build your products based on User Experience
Making the shift from engineering driven to UX driven company starts from understanding the building blocks and requirements for this change. In this session you will learn what it takes and how you can start this journey in your company tomorrow. If you already have UX based approach in action, you are welcomed to talk about enhancing them still.

Sami Niemelä

Designer, creative director and a maker of change. Nordkapp

Session topic: TBA


Title at company



Session topic: TBA

Program (under construction)

Time Program
9:30 – 10:00 Arrival & Registration
10:00 – 10:30 Kick off & introductions
10:30 – 11:00 Keynote I
11:00 – 11:15 Break
11:15 – 12:00 Session slot 1
12:00 – 13:00 Lunch
13:00 – 13:30 Keynote II
13:30 – 13:45 Break
13:45 – 14:30 Session slot 2
14:30 – 14:45 Break
14:45 – 15:30 Session slot 3
15:30 – 16:00 Catch up with results of all sessions
18:00 – late After event beers at Navy Jerry’s. Address: Hietaniemenkatu 2, Helsinki.