DATE RELEASED For the Productcamp Helsinki 2019
6TH IN THE ROW PRODUCT MANAGEMENT AND PRODUCT MARKETING
UNCONFERENCE WILL BE ORGANIZED
13TH APRIL 2019
This is Excellent opportunity to network and share learnings with Product Management and Product Marketing community.
We have a short questionnaire open until 15.3.2019 about the final program please let us know Your preferences:
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ProductCampHelsinki 2018 took place on April 21st and was hosted by Smartly.io!
Location: Elielinaukio 2 G, 00100 Helsinki, Finland. How to get to Smartly.io Helsinki office.
|9:30 – 10:00||Arrival & Registration|
|10:00 – 10.15||Kick-off|
|10:15 – 11:00||Arto Tolonen
Scaling Product Management and Product Marketing in a global SaaS product company
|11:05 – 11:50||Tom Weckström
Utilizing LEAN start-up methods for exploring ideas
|11:50 – 12:30||Lunch|
|12:35 – 13:15||Terhi Hänninen
The story of one product from idea to production, in the Zalando way. Is product development different when it has machine learning inside?
User research focused feature and pricing design
|13:20 – 14:05||Juho Metsovuori
Product Management of Machine Learning based products
Sales Enablement for Product Managers and Product Marketers
|14:05 – 14:20||Break|
|14:20 – 15:15||Mikael Seppälä
|15:15 – 15:45||Wrap-up and closing|
Product Management Stream
Product Manager for Customer Intent Prediction at Zalando
Terhi has been working in product related roles with some of the biggest digital B2C eCommerce and media services in Finland for her whole career. Currently, she is a Product Manager for Customer Intent Prediction at Zalando. Due to her Service Design background, she has expertise in human behavior and now she works on modeling human behavior with data. In her spare time she explores the world of Machine and Deep Learning, and at work, what is Product Management is in the ML era.
Session topic: The story of one product from idea to production, in the Zalando way. Is product development different when it has machine learning inside?
Founder , Balandor Oy
Tom Weckström is a change agent and company coach, who helps SME’s survive, improve and succeed in the middle of continuous change. During his 20 year career he has been in 5 start-ups, done 2 exits and worked for two listed companies. Tom has 15 years experience in CXO level in B2B companies. Tom is interested in building new products and services, strategies and business models, empowering leadership, sustainability, recycling, continious learning, innovation, digitalization, communication and productivity.
Session topic: Utilizing LEAN start-up methods for exploring ideas
Product Manager at Unity Technologies
Juho has over 8 years of experience in product development, advertising and ad tech with solid expertise on mobile apps, analytics, media, software development and machine learning. Highly technical background balanced with a deep understanding of product management.
Session topic: Product Management of Machine Learning based products
Heini Vesander is the CMO of Helsinki and Berlin-based Matchmade, the leading influencer platform for games. Heini is a seasoned marketing and public relations professional, known for her fast pace and loud laughter. Previously, she worked at Super Evil Megacorp as Marketing & Communications Director and Executive Producer of Esports. She lead the team that built Vainglory’s esports from scratch to the #1 mobile esport. Prior to that, she was the PR Lead at Supercell where she spearheaded global media relations, communications, and events. Before gaming, Heini was one of the main organisers of Slush, and worked for multiple startups including Kiosked and Blaast. Heini holds a master’s degree from Hanken Swedish School of Economics.
Session topic: Influencer marketing
Product Marketing Manager, Nosto
Lucas Weber began his career as a Software Product Manager until finding his calling as a Software Product Marketing Manager, which utilizes his talents for communicating development “tech talk” into marketing and sales messaging and for positioning a product for success in companies of all sizes.
Session topic: Sales Enablement for Product Managers and Product Marketers
Product Manager, Yousician
Oguz is the Head of Education for Yousician. As a classical pianist and composer, as well as a self-taught developer, Oguz has been working in Yousician through various roles since its early days, putting his skillset into use. Currently, he is in charge of developing the content and educational features of the Yousician app.
Session topic: User research focused feature and pricing design