ProductCamp Helsinki 2019

ProductCamp Helsinki is a free half-day event for product management and marketing professionals. The idea is to get together and share the experiences of product management and product marketing. Active participants create the content to the event and the participants themselves may propose topics.

The target is active involvement rather than mere listening. ProductCamp is a great opportunity to share experiences, learn new skills and network with people interested in product management. Both beginners and experienced professionals are welcome.

The 2019 event

ProductCamp Helsinki takes place on Saturday 13th, April at the Futurice office in Helsinki. The event is sponsored by Futurice and Contribyte.


In previous years at ProductCamp Helsinki the sessions have been curated by the organisers. However, this year the sessions are to be proposed by the attendees as is the standard practice at unconferences.

Person Topic
Marjukka Niinioja API Product Management
Terhi Hänninen How to design tests for your Product Hypothesis
Antti Suvanto Product Portfolio Management
Lasse Lumiaho Product management in B2B2C / marketplaces
Lasse Lumiaho How to prioritise marketing channels
Surbhi Marwah Analytics is key for Product Managers
Kai Lemmetty SWOT analysis – geographically distributed product development
Jalmari Kivinen Testing valid marketing (distribution) channels parallel with product development since day one. So how to be sure that product can be finally distributed (building customer problem solving products is not enough alone anymore – it must be optimized for sales too). This should be a process where product development and marketing (growth) people work together from the beginning. So marketers can test how new product features (benefits) will resonate with the audience. The product doesn’t need to exist for testing.
Daria Zhuravleva Success criteria for niche (non-mass) Blockchain products and possible ways of their promotion

Propose a session


11:45 – 12:00 Arrival & registration
12:00 – 12.30 Kick-off & introductions
12:30 – 13:15 Keynote: Biometrics for Product Managers by Futurice
13:15 – 13:30 Break and snacks
13:30 – 14:40 Session set I
14:40 – 15:00 Break and snacks
15:00 – 16:10 Session set II
16:10 – 17:00 Summary of sessions and pizza & beers
17:00 – late Free networking and after party


IMPORTANT NOTEWe have a strict no-show policy!

Since this is a free event with limited capacity, no show’s eat into other motivated people’s possibility for attending the event. Thus, in order to keep the event free and enable the maximum amount of people to attend the event, we will be charging a 50€ no-show fee (incl. 24% VAT) for each attendee who does not show up and has not cancelled their ticket 48 hours prior to the event via Eventbrite. ProductCamp Helsinki is a non-profit event, produced by volunteers – any fees collected will be used for covering the costs of organizing the event such as attendee kits and other event materials and promotion.