ProductCampHelsinki 2017 will be hosted by Kesko!

Location: Mannerheimintie 117, 00280 Helsinki Transport directions

IMPORTANT NOTE: We have a strict no-show policy!

Since this is a free event with limited capacity, no show’s eat into other motivated people’s possibility for attending the event. Thus, in order to keep the event free and enable the maximum amount of people to attend the event, we will be charging a 50€ no-show fee (incl. 24% VAT) for each attendee who does not show up and has not cancelled their ticket 48 hours prior to the event via Eventbrite. Product Camp is a non-profit event, produced by volunteers – any fees collected will be used for covering the costs of organizing the event such as attendee kits and other event materials and promotion.



Kristo Ovaska

Kristo Ovaska

Founder, CEO at Smartly.io

How to Build a Culture to Maximize Product Development Speed

Session leaders

Pasi Lehtimäki

Pasi Lehtimäki

Director, Product Management at Utopia Analytics Oy

Bio: Pasi has over 10 years of experience in different roles of software development. He has a strong background in SW development, solution architecture design, and business responsibility but has recently focused in product management and leadership. Pasi has an academic background, holding a PhD from the Aalto University studying analytics, data mining and machine learning. 

Session topic: Artificial Intelligence as an enabler for new business


Tatu Mäkijärvi

Growth Marketer at Nosto

Session topic: Marketing Automation for Product Business

Kaisa Soininen

Kaisa Soininen

Chief Product Officer at Yogaia

Bio: I want to learn something new every day and a startup is the best place to accelerate learning. I have  almost 20 years experience from digital services & products, half of which from international gaming business. Now I am applying that knowledge in online yoga/fitness industry to grow Yogaia from a startup to successful international business – and learning all the time!

Session topic: Most new business models fail – how to improve your chances.

Leo Heng

Leo Heng

Lead Designer at Reaktor Innovations

Bio: Leo Heng works as a Lead Designer at Reaktor. Lately he’s been involved with future concepts on renewable energy, traffic and infrastructure. Most of the time the critical part of his work is to concretize the multi-disciplinary team’s creative ideas to a form that is easy to communicate and for the stakeholders to understand. No concept will fly without a shared vision and a sense of ownership.

Session topic: Creating ownership in development teams

Lauri Wahlroos

Lauri Wahlroos

Product Manager Alma Talent

Bio: Lauri has several years of experience in the field of product development and service management. Currently he focuses on B2B service management and drives service development with a cross-border development team. In addition to his current position, Lauri has a strong background in digital marketing and project management.

Session topic: International Product Development and localization.
Understanding the unities and differences between two markets is the key to a successful international product development. In this session I will share personal experiences and learnings from an international product development and localization from a digital marketplace perspective.

Arttu Niskasaari

Arttu Niskasaari

Lead Designer, CGI Service Design Studio

Bio: Arttu is a UX guy to the bone. With a decade of hands-on experience from UX research, design and process development, he now helps companies transform their business with holistic, user centred principles. Drawing from cognitive psychology, service design and digitalisation opportunities Arttu is able to tailor bespoke approaches to suit companies from 5 to 5000 employees

Session topic: How to build your products based on User Experience
Making the shift from engineering driven to UX driven company starts from understanding the building blocks and requirements for this change. In this session you will learn what it takes and how you can start this journey in your company tomorrow. If you already have UX based approach in action, you are welcomed to talk about enhancing them still.

Sami Niemelä

Sami Niemelä

Designer, creative director and a maker of change. Nordkapp

BIO: You’ve probably read about designers being the next management consultants. Well, that’s what I do. I help companies envision, define and build new products, and design and coach the change needed to make them reality.

My daily work fluctuates between creative direction, strategy, consulting and getting my hands dirty with creative work and making sure every one of our designers are able to do the best work of their career. Sharing successes, owning mistakes and that kind of stuff. I am deeply in love with what I do.

In the past, my work has taken me all over the world from Silicon Valley to Hyderabad and back, and the results have been recognized worldwide with both awards and design patents. I’ve also had the honor, and the priviledge to speak at events on three continents, lecture at Aalto University Business School for over 10 years, co-found IxDA Helsinki in 2008 and co-chair the Interaction 16 -conference in Helsinki, March 2016.

Session topic: Scarcity is the rocket fuel for quality

Pia Erkinheimo

FiBAN, involved in dozen startups as an angel or an advisory board member

BIO: Pia feels like being a “Jacqueline of all trades” when it comes to innovation. She has been fighting for new ideas and innovation to happen in large international companies, in open innovation ecosystems, in EU context, from the point of view of an angel investor and in a growth company. Like Antoine de-Saint Exupéry (author of The Little Prince) said: “Your task is not to foresee the future, but to enable it.”

Session topic: Crowds Renewing Value Creation


Time Program      
9:30 – 10:00 Arrival & Registration
10:00 – 10:30 Kick off & introductions
10:30 – 11:00 Keynote: Kristo Ovaska
11:00 – 11:15 Break
11:15 – 12:00  
Session slot 1
Combi 1: Sami Niemelä, Nordkapp
Scarcity is the rocket fuel for quality
Main hall: Kaisa Soininen, Yogaia
Most new business models fail – how to improve your chances
Combi 2: Arttu Niskasaari, CGI
How to build your products based on user experience
12:00 – 13:00 Lunch
13:00 – 13:45  
Session slot 2
Combi 1: Pasi Lehtimäki, Utopia Analytics
Artificial Intelligence as an enabler for new business
Main hall: Lauri Wahlroos, Alma Talent
International product development and localization
Combi 2: Leo Heng, Reaktor Innovations
Creating ownership in development teams
13:45 – 14:00 Break
14:00 – 14:45  
Session slot 3
Combi 1: Pia Erkinheimo, Fiban
Crowds renewing value creation
Main hall: Tatu Mäkijärvi, Nosto
Marketing automation for product businesses
14:45 – 15:00 Break
15:00 – 15:45 Open Space session + wrap-up
18:00 – late After event beers at Navy Jerry’s. Address: Hietaniemenkatu 2, Helsinki.